Nội dung khóa học

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1 Warming up
0/5
1.1   Warming up Questions 👈 HỌC MIỄN PHÍ
01:32
1.3   Warming up Answers
05:19
1.4   Circle of Work & Circle of Trust
05:20
PR2_Handout_Full.pdf
00:00
PR2_Warmup_Materials.pdf
00:00
2 Impacts of External Relations on Business Development
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2.1   Impacts of External Relations on Business Development 👈 HỌC MIỄN PHÍ
09:18
2.2   Scope of course
04:15
3 Vietnam Press
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3.1   Vietnam Press Overview 👈 HỌC MIỄN PHÍ
09:22
3.2   PR Pocket Working with the Press
06:25
3.3   Working process
09:23
4 Regulators, Government & Other Groups
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4.1   Functional Regulators 👈 HỌC MIỄN PHÍ
04:25
4.2   Government
05:50
4.3   Community Groups, Experts & Influencers
03:37
5 Relationship Building Overview
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5.1   3 Pillars of Relationship Building 👈 HỌC MIỄN PHÍ
08:35
5.2   Relationship Management Plan
04:23
6 The importance of PR Planing in Relationship Building
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6.1   Personal relationship precedes Professional projects or vice versa 👈 HỌC MIỄN PHÍ
02:50
6.2   PR Role in 3 Types of Professional Projects
06:11
6.3   Identifying relevant relationships to influence target consumers
08:22
7 PR Plan
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7.1   PR Plan Strategic House Overview 👈 HỌC MIỄN PHÍ
07:33
7.2   PR Plan Strategic House Examples
10:12
7.3   PR Plan Campaign Plan
08:56
7.4   PR Plan Content Plan
10:02
8 PR Plan Execution
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8.1   Content Execution 👈 HỌC MIỄN PHÍ
04:10
8.2   Campaign Roadmap, KPI & Monitoring
05:50
8.3   Setting KPIs
07:43
8.4   Event Execution
07:38
8.5   Production Execution
06:54
9 Reference
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PR2_Campaign_Report.pdf
00:00
PR2_Client_Brief.doc
00:00
PR2_Event_Brief.doc
00:00
PR2_Event_Cost.xls
00:00
PR2_Event_Flow.doc
00:00
PR2_Event_Plan_Simple.xls
00:00
PR2_Media_Clipping.pdf
00:00
PR Plan & Media Relations Management
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