Nội dung khóa học

Loading

1 Introduction
0/4
1.1   Vietnam Business Landscape 👈 HỌC MIỄN PHÍ
05:17
1.2   The Evolution of Marketing Skill Set
07:29
1.3   Strategies in Brand Marketing
06:20
BPS2_Handout_BW.pdf
00:00
2 Brand Positioning Fundamental
0/4
2.1   How Humans Perceive the World 👈 HỌC MIỄN PHÍ
05:14
2.2   How Consumers Perceive the Brand
02:38
2.3   Define Strategic Attributes
03:45
2.4   How to Check Consumer Perception about Attributes
03:36
3 Relationship between Brand Attributes and Human Needs
0/3
3.1   3 Kinds of Human Needs 👈 HỌC MIỄN PHÍ
07:17
3.2   Roles of Brand Positioning in Customer Journey
09:58
3.3   Example (Beer Market) & Summary
05:41
4 From Brand Positioning Strategy to Brand Implementation (Brand 6P 7P)
0/5
4.1   Nature of Brand Implementation 👈 HỌC MIỄN PHÍ
05:04
4.2   From Brand Positioning Strategy to Brand Implementation
03:03
4.3   From Brand Positioning Strategy to Brand Identity
03:57
4.4   Example Laundry detergent, Fashion, Coffee shop
07:20
4.5   4 Principles of Building Brand Attributes
04:56
5 Target Consumer Group vs Current Consumer Group
0/2
5.1   Target Consumer vs. Current Consumer Groups 👈 HỌC MIỄN PHÍ
03:45
5.2   Example (Clear and Ben & Tod) & Summary
11:16
6 Brand Positioning Strategy Design Process Market Definition
0/8
6.1   Brand Positioning Strategy Design Process 👈 HỌC MIỄN PHÍ
03:42
6.2   Market Definition 👈 HỌC MIỄN PHÍ
04:13
6.3   Market Definition Example
06:12
6.4   Market Definition Exercise
01:02
6.5   Product Segmentation
04:32
6.6   Consumer Segmentation
05:04
6.7   Category Segmentation
03:52
6.8   Example (Casual Sneaker) & Summary
13:15
7 Brand Positioning Strategy Design Process Target Consumer Profile & Insight (Pain Gain)
0/4
7.1   Core Target Consumers & Their Profile 👈 HỌC MIỄN PHÍ
04:02
7.2   Consumer Insight Example
04:08
7.3   The Nature of Consumer Insight
04:39
7.4   Research Methodology & Summary
04:52
8 Brand Positioning Strategy Design Process Brand Concept Design
0/7
8.1   Root Strength 👈 HỌC MIỄN PHÍ
08:59
8.2   Brand Essence 👈 HỌC MIỄN PHÍ
06:47
8.3   Brand Benefit
06:34
8.4   Reason-to-believe (RTB)
07:57
8.5   Values, Beliefs & Personalities
08:37
8.6   Product Philosophy
07:34
8.7   Discriminator Unique Selling Point
10:26
Brand Positioning Strategy Design: Thiết kế Chiến lược Định vị
Vui lòng đăng nhập để xem video miễn phí.
0% Hoàn thành
Trang chủ
Tài khoản
2
Giỏ hàng
Facebook
Zalo
2
Giỏ hàng
Tổng:
798.000 ₫
THANH TOÁN