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1 Fundamentals of Consumer Promotion
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1.1   Introduction 👈 HỌC MIỄN PHÍ
03:27
1.2   The Diversified World of Consumer Promotion
06:21
1.3   Definition and Perspectives
06:17
1.4   Purpose & Impact
07:19
ECP_Handout_forDL.pdf
00:00
2 Pre-Promotion Planning
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2.1   Promotion Risk Management 👈 HỌC MIỄN PHÍ
04:53
2.2   Promotion Rate vs Promotion Cost Rate
04:55
2.3   Promotion Channel
06:27
2.4   Promotion Analysis
08:22
3 Consumer Promotion Strategy Introduction
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3.1   Consumer Promotion Strategy Introduction 👈 HỌC MIỄN PHÍ
02:13
4 Consumer Promotion Strategy Expected Consumer Behaviors
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4.1   Consumer Promotion Strategy Expected Consumer Behaviors 👈 HỌC MIỄN PHÍ
06:39
5 Consumer Promotion Strategy Target Users
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5.1   Consumer Promotion Strategy Target Users 👈 HỌC MIỄN PHÍ
06:30
6 Consumer Promotion Strategy Mechanics
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6.1   Discount Promotion 👈 HỌC MIỄN PHÍ
05:42
6.2   Banded Promotion 👈 HỌC MIỄN PHÍ
03:04
6.3   Collecting Scheme Promotion
04:04
6.4   Contest Promotion
08:00
6.5   Social Cause Promotion
01:46
6.6   Under The Cap Promotion
01:24
6.7   Evaluating Promotion Mechanics
02:24
7 Consumer Promotion Strategy Case Study & Exercise
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7.1   Consumer Promotion Strategy Case Study & Exercise 👈 HỌC MIỄN PHÍ
02:16
8 Thematic Promotion
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8.1   Thematic Promotion in Modern Marketing 👈 HỌC MIỄN PHÍ
02:08
8.2   Conditions to run Thematic Promotion
01:52
8.3   Communication for Thematic Promotion
01:40
8.4   Case Studies
04:30
9 Reference
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ECP_Form_CP_Proposal.pdf
00:00
Effective Consumer Promotion: Tổ chức Khuyến mại Hiệu quả
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