Nội dung khóa học

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1 Introduction
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1.1   Introduction 👈 HỌC MIỄN PHÍ
03:22
RM2_Handout_Full_Download.pdf
00:00
9 P6 Price – Cost-based Pricing
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9.1   Controllable Cost Food & Beverage, Labor 👈 HỌC MIỄN PHÍ
06:13
9.2   Controllable Cost Sales & Marketing, Operation
04:34
9.3   Non-Controllable Cost
02:46
9.4   Cost Structure Reference
02:10
9.5   Cost-based Pricing Calculation
03:59
8 P6 Price – Pricing Matrix
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8.1   Strategic Pricing 👈 HỌC MIỄN PHÍ
08:34
8.2   Tactical Pricing Psychological, Differential Pricing
07:40
8.3   Tactical Pricing Value Pricing, Discount & Allowances
04:12
8.4   Tactical Pricing Promotional, Bundle Pricing
09:19
7 P6 Price – General Pricing Approaches
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7.1   Target Profit & Cost Plus Pricing 👈 HỌC MIỄN PHÍ
02:27
7.2   Perceived Value & Going Rate Pricing
02:07
7.3   Sealed-Bid & Negotiated Pricing
05:30
6 P6 Price – Price Sensitivity
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6.1   Price Sensitivity 👈 HỌC MIỄN PHÍ
15:59
5 P6 Price – Pricing Strategy Framework
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5.1   Pricing Strategy Framework 👈 HỌC MIỄN PHÍ
09:48
4 P5 Place
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4.1   Location 👈 HỌC MIỄN PHÍ
12:26
4.2   Distribution Channel (Local & Expat, International)
05:12
4.3   Distribution Channel Summary
04:12
3 P4 Physical Evidence
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3.1   Facility Exterior 👈 HỌC MIỄN PHÍ
06:39
3.2   Facility Interior
10:29
3.3   Brand Identities
04:02
3.4   Planning Brand Identities (based on Guest Journey)
03:22
2 P3 Product & Service Concept
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2.1   Product & Service Concept 👈 HỌC MIỄN PHÍ
06:44
2.2   Food Concept (Food Attribute) 👈 HỌC MIỄN PHÍ
16:06
2.3   Food Concept (Matrix)
06:56
2.4   Beverage Concept
11:27
2.5   Entertainment Concept
03:16
2.6   Type of Service
01:58
2.7   Sample – Brand A
03:34
10 P6 Price – Contribution Margin-based Pricing
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10.1   Contribution Margin-based Pricing Calculation 👈 HỌC MIỄN PHÍ
03:45
10.2   Menu Engineering
05:26
10.3   Menu Engineering Example
06:39
RM2_Menu_Engineering_Example.xlsx
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Khóa học 9P of Restaurant Management: 9P trong Quản trị Nhà hàng (Phần 2)
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THANH TOÁN