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1 Overview about Hospitality Sector
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1.1   Brief Introduction of Hospitality Sector 👈 HỌC MIỄN PHÍ
03:53
1.2   Businesses in Hospitality Sector 👈 HỌC MIỄN PHÍ
02:03
1.3   The Importance of Hospitality Sector
01:39
1.4   Characteristics of Hospitality Products & Services
07:10
1.5   Essences of Hospitality Marketing
02:59
PHM_Handout_Download.pdf
00:00
2 X-ray the business, scanning the environment
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2.1   Microenvironment Factors 👈 HỌC MIỄN PHÍ
09:04
2.2   Macroenvironment Factors
02:50
2.3   The Changing Marketing Landscape
08:32
2.4   Sources to Update Information
02:12
3 Personal Guest profiles
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3.1   Who are Personal Guests 👈 HỌC MIỄN PHÍ
06:49
3.2   Define Personal Guests
05:17
3.3   Process to Define Personal Guests
03:55
3.4   How to Target the Right Segments
02:48
4 Corporate Guest profiles
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4.1   Who are Corporate Guests 👈 HỌC MIỄN PHÍ
08:04
4.2   Corporate Guests Buyphases
02:35
4.3   Participants in the Organizational Buying Process
02:42
4.4   Major Influences on Organizational Buyers
02:30
5 Marketing Campaign in Hospitality Product, Pricing
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5.1   Strategic Marketing in Hospitality 👈 HỌC MIỄN PHÍ
04:50
5.2   Product (Part 1)
03:29
5.3   Product (Part 2)
06:02
5.4   Pricing
09:42
6 Marketing Campaign in Hospitality Distribution, Promotional Mix, Setting Marketing Budget
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6.1   Distribution 👈 HỌC MIỄN PHÍ
03:37
6.2   Promotional Mix (Advertising, Public Relations)
03:22
6.3   Promotional Mix (Sales Promotion, Personal selling)
06:55
6.4   Steps in developing effective communication
02:43
6.5   Setting Marketing Budget
03:32
Principles of Hospitality Marketing
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