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Buổi 1 – Week 3 – Understand Brand Day 1 – Brand Positioning Pack
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Buổi 2 – Week 3 – Understand Brand Day 2 – Brand Image Profile
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Buổi 3 – Week 3 – Understand Brand Day 3 – Brand Pyramid & Brand Signature
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Buổi 4 – Week 3 – Understand Brand Day 4 – Brand Awareness
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Buổi 5 – Week 3 – Understand Brand Day 5 – Brand Retention Funnel
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Buổi 6 – Week 4 – Understand Product Day 1 – Product Performance Product Portfolio
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Buổi 7 – Week 4 – Understand Product Day 2 – Profit
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Buổi 8 – Week 4 – Understand Product Day 3 – Pricing Strategy
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Buổi 9 – Week 4 – Understand Product Day 4 – Packaging Review
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Buổi 10 – Week 4 – Understand Product Day 5 – Innovation Roadmap
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